Getting stuck in traffic can be a stressful experience not only for drivers but for their passengers also. With modern luxury cars things such as massage seats and on board entertainment, superb noise insulation and perhaps even privacy glass/blinds serve to separate the passengers from the chaos around them. However, this may not be enough and Volvo may have come up with a solution by taking it even a step further.
Enter the S90 Ambience Concept. The car has been fitted with a ceiling that can project different visual scenes from the Northern Lights, a Scandinavian forest and even and not limited to rain. The different visual cues are also coupled to different audio themes and scents. To enhance the sound experience Volvo has integrated tweeters into the seat head rests. In total there are seven different themes to choose from and all of them can be controlled from Volvo’s smart phone app.
While the S90 Ambience is just a concept for now Volvo expects to put it into production in the near future. Its target audience will primarily be their Chinese market but may expand to include other countries where Volvo cars are sold.
