The behemoth that is the S-Class is a tough act to upstage. For decades Mercedes’ flagship has been the bench mark in its respective class and in its highest trim forms(the S63 and S65 AMG)it has traded blows with the heavy lifters of the luxury car industry and come out unscathed. BMW launched a new […]
It is so refreshing when a car maker admits that their cars are to be used for more than the daily commute. Most car companies boast of their cars capabilities on-road and off, their ability to entertain and impress but never as get away cars. Volvo is marketing the V90 Cross Country as the perfect get away car. Even more impressive is their marketing campaign which doesn’t feature any off-road courses that such cars are meant to tackle.
Echoing the sentiments of philosopher and thinker Alan Watts, Volvo’s Thomas Anderson(Vice President Global Marketing) states that the V90 Cross Country is the perfect “enabler” that helps people get away from their busy lives. The late Alan Watts was famous for his ‘Live Fully Now’ speech in which he discourages people from living for the future but rather to live fully in the present. In his famous speech Watts argues that people are always aiming for something in the future and when they achieve it they don’t get to enjoy it as they are aiming for something else in the future. He gives an example of being in university and looking forward to work. After one starts working they look forward to being successful.
Volvo’s own research shows that 6 out of 10 people globally want to spend more time engaged in outdoor activities. Hiking, running and cycling are the top three activities people would like to be engaged in. Sadly, 68% of the people tested are unable to to have such hobbies as work takes too much of their time.
Volvo’s V90 marketing campaign is geared towards encouraging their customers to live fully. To use their cars to rediscover their passions and hobbies.
I’ve previously been critical of VW’s upward move towards the premium segment of the automotive market. I have regarded it as an abandonment of its perceived quality status and a forceful march into a segment I feel it was never meant to have any real estate in. However, having sampled some of its latter products […]
If you have been following this website for a little while you’ll know that we are not only car enthusiasts but we are also big fans of film. I feel so strongly about it that my long term goal is to be able to produce really high quality automotive content not just in print but […]
If there is something that Porsche has is its affinity for variants. They have become so successful in differentiating the 911 bloodline that in essence each variant is a different car. I’m not sure I could say the same about lotus’ recent attempt with their Exige line up. Enter the 911 Speedster. The last speedster […]
VW’s performance stable is at its strongest at the moment. The MK 7.5 Golf GTI and Golf R haven’t just won hearts and minds the new golf R has been trading blows with cars way above its pay grade with some journalists even going as far as calling it the best car ever made. The […]
More details of BMW’s long awaited 8 series model tier continue to trickle down. BMW has released images of the M850i xDrive being tested in Wales under real world driving conditions. The tests in Wales are meant to put the engine and suspension components through their paces. The new M850i features a newly developed twin […]
Months before we are able to lay our hands on actual examples of BMW’s car of the moment it has premiered in the popular mobile game CSR Racing 2. BMW’s dedication to its fan base is to be emulated by other manufacturers if not imitated. Hours after the M2’s unveiling at Auto China in Beijing […]
With Jaguar leading an all out assault on the electric car establishment that is Tesla with their i-Pace it was only a matter of time before another premium manufacturer gave chase. While BMW is no stranger to hybrid technology as featured in the i8 super car they have yet to produce a car that runs […]
I’ll be the first to admit that we had a lot of fun making this video. At the same time the VW Citi golf proved to be such a worthwhile little city car. The manual gearbox and the unassisted steering wheel have had me musing over the benefits of having a car that is engaging […]
I’ve previously been critical of VW’s upward move towards the premium segment of the automotive market. I have regarded it as an abandonment of its perceived quality status and a forceful march into a segment I feel it was never meant to have any real estate in. However, having sampled some of its latter products […]
If you have been following this website for a little while you’ll know that we are not only car enthusiasts but we are also big fans of film. I feel so strongly about it that my long term goal is to be able to produce really high quality automotive content not just in print but […]
If there is something that Porsche has is its affinity for variants. They have become so successful in differentiating the 911 bloodline that in essence each variant is a different car. I’m not sure I could say the same about lotus’ recent attempt with their Exige line up. Enter the 911 Speedster. The last speedster […]
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